In 2006-2007 there were already some products on the market which were able to automatically change the profile of the phone based on the GSM cell / calendar entries …

For example: Best Profiles or Magic Comm Manager (for Nokia 9300i).

Here’s some of what MCM could do: “Magic Comm Manager can determine your location within a GSM network (using cell ids). You will never make a mistake enabling profiles being at work or at home, because Magic Comm Manager always knows where you are.”

Here‘s what Best Profiles could do: “Best Profiles allows automatic profiles switching according to your schedule or calendar. For each profile Best Profiles allows selection of additional settings such as: backlight, cover open/close sounds, run custom application.”

So if I would be a Big manager at Nokia, I would ask the team to remove this phrase “We’d like to hear from you what you think about the concept and having this kind of capability in your phone.” from the product page, for the following reason:
– it’s not a new capability, it’s not a new concept users discover now, it’s a 4 years old PRODUCT for Nokia phones!